How we create value
If your business depends on understanding the automotive market, Mkspec delivers the data that makes the difference
Automakers and Importers
Challenges: Define the technical, commercial, and pricing positioning of new models in the Brazilian market, as well as repositioning products within their segments.
How Mkspec helps: With detailed comparisons of products, versions, equipment, and prices, automakers and importers adjust packages, align specs with competitors and price based on real, up-to-date data.
Dealers
Challenges: Demonstrate product advantages to customers, pricing with accuracy, and understanding competitive positioning.
How Mkspec helps: With suggested retail and transaction price data, along with technical and equipment comparisons, sales teams refine their strategy and present vehicle differentiators with greater confidence.
Digital Platforms and Integrators
Challenge: Incorporate reliable, constantly updated automotive data into client´s systems.
How Mkspec helps: Through Mkspec’s API, data is integrated directly into the client’s platform, with tailored parameters and continuous updates — ensuring data quality, agility, and consistency.
Rental Companies and Fleet Managers
Challenge: Choose the most appropriate models for each operation.
How Mkspec helps: With comparative reports and historical transaction price data, it’s possible to evaluate cost-benefit and technical composition of vehicles.
Consultancies and Research Institutions
Challenge: Develop and prepare market studies with reliable, up-to-date data.
How Mkspec helps: Accessing Spectrends® database, consultancies develop in-depth analyses on segments, trends, and competitive positioning.